A car in the production hall of a factory.

Automotive Industry

Management & Technology MBA

Technological developments are reshaping the automotive industry. Networked cars, autonomous driving and e-mobility are just some of the current trends in the automotive and supplier industry. Changing customer behavior of the so-called Generation XYZ, new players in the market such as Google, Apple and new business models are leading to distruptive changes in the industry.

The automotive industry needs a new generation of managers to master these challenges. Leaders who are able to deal with technological and social changes, leaders who can help their organizations remain competitive in the marketplace, and leaders who have the skills to successfully run their businesses in an uncertain and complex environment. This MBA program prepares executives and high potentials for the demands of the global economy and focuses on the areas of production, logistics and Industry 4.0 in the automotive industry.

The MBA program is rounded off by excursions to companies in the renowned automotive industry or its suppliers, such as in the Stuttgart region. In addition, you will get current and future trends from opinion leaders in the automotive industry and its suppliers during business evenings.

Key Facts

Final Degree: Master of Business Administration (MBA) in Management & Technology | Automotive Industry

ECTS credits: 90

Duration: 3 semesters + Master's Thesis

Structure: Part-time, blocked in modules

Language: English

Tution Fee: EUR 27.400 (excl. expenses for travel and accommodation)

Admission Requirements: First academic degree; 3 years of work experience; personal interview

Locations: TU Wien, surrounding area of Vienna; module in the Stuttgart Region (Germany)

Academic Director: Univ.Prof.Dr.-Ing.Dipl.Wirtsch.-Ing.Prof.eh.Dr.h.c. Wilfried Sihn

Important dates

Next Program Start: May 3, 2021

Application Deadline: March 14, 2021

Early Bird : 10% discount until January 17, 2021

Virtual Info Evening:, opens an external URL in a new window January 28, 2021 at 4.00 pm

Program Management

[Translate to English:] Dr. Man-Wook Han, MSc.(OU)

Dr. Man-Wook Han, MSc.(OU)


T +43 1 58801 41712

Prof. Dr.-Ing.Dipl.Wirtsch.-Ing. Wilfried Sihn - Academic Director

Those who ignore the trends in the automotive industry quickly loose competitive advantages. We make our participants fit for the future and give them the practical knowledge and analytical skills they need to be aware of the potential risks and the great market opportunities in this industry. Executives and managers who have already achieved great careers in the automotive industry share their experiences with the future generation that will follow in their footsteps.