Program

What & How you will learn

Curriculum

In our Base Camp around the topics of "Management & Technology", you will deepen your knowledge in the areas of "Finance, Accounting & Economics", "Managing Technologies" and "Strategy & Marketing". 

Your key learnings in the area of 'Finance, Accounting & Economics'

You will learn 

  •  to explain the basic aspects of internal and external corporate accounting, to apply them independently in the practical working environment and to use them for business decisions.
  • to solve practical financing and valuation problems by applying basic financial principles.
  • discuss macroeconomic relationships and current economic policy measures, apply central economic theories and concepts, and analyze the consequences of individual decisions in a market economy context

Your Key Learnings in 'Managing Technologies'

You will learn

  • the fundamental aspects of data science and technology management 
  • to select appropriate methods for data collection, apply suitable estimation procedures, and to analyze the results of a routine sample survey.
  • describe basic concepts of probability and statistics and apply them to analyze simple data sets.
  • assess the impact of big data on businesses and how the analysis of (big and heterogeneous) data can be used in your working environment
  • understand the potential applications of new technologies from a management perspective 
  • present new technologies and assess what influence they have on yourwork environment and how they can be used in the respective context.
  • present the basics of innovation processes on a company level, identify and apply important tools, models and methods of innovation management and develop innovation strategies.

Your Key Learnings in the area of "Marketing & Strategy 

You will learn 

  • to discuss the core topics of marketing and consumer behavior and to apply them in practice to specific situations
  • to create specific marketing analyses and strategic marketing plans
  • to explain the complexity of global business processes in a dynamic and competitive environment.
  • apply knowledge from various business disciplines, both individually and collectively to solve practical problems.
  • learn how to strategically manage internationally operating companies using performance indicators and financial ratios. 

 

Your Key Learnings

You will learn

  • to explain the basics of behavior and the role of leadership in organizations. 
  • differentiate between different leadership styles. 
  • to analyze the behavior of employees and teams in organizations as well as of organizations. 
  • to develop starting points for change initiatives. 
  • to set clear priorities in your decision-making processes in order to influence your employees.
  • to describe group processes and to design them.
  • to define the development dynamics of organizations on a structural, processual and cultural level and to influence transformation processes through the methods learned.

You will learn 

  • to identify and name current digital technologies
  • to apply methods of analyzing and modeling business models as well as methods of business model innovation
  • to independently develop new business models using digital technologies and evaluate them.

You will learn 

  • to identify digitization potentials and digitization challenges.
  • to uncover opportunities for optimal use of digital technologies through process analysis and optimization. 
  • to describe mechanisms for dealing with resistance to change at the individual and team level and use them as appropriate to the situation.

You will learn

  • to use methods and tools of change management as well as methods and tools of organizational development. 
  • to formulate concepts of organizational culture and how to influence it
  • to use these tools independently to develop and implement a digitization strategy.

You will learn 

  • to define the basic structure of issues and solution corridors of questions in business law.  
  • identify critical legal issues in your own business practice. 
  • research legal issues and assess the impact of legal documents (such as notices, contracts or court rulings). 
  • discuss structures of innovation-related legal areas (patent, trademark and data protection law).  
  • assess when and for which decisions legal advisors should be consulted.

The Elective "Project Management" aims at teaching the basics of project management. On the basis of project simulations or concrete projects, the key points of the content-related, methodical, social and time-related work in projects are analyzed and the analysis, the concept creation and the implementation phases with the respective necessary framework conditions (e.g. project marketing, project controlling) are explained. Upon completion of the elective, you will be able to present a fully planned project for certification according to IPMA (Level B or C).

Your Key Learnings 

  • You know the basic approach to project management according to IPMA and which advantages project management offers as a business process.
  • You know the process model and the contents of project management (project start, coordination, controlling, marketing, closing and the handling of project crises).
  • You know which project management methods are used in the individual project management processes and can apply them in practice.
  • You are able to identify possible "stumbling blocks" in advance and thus reduce the risk of failure.
  • You will be able to distinguish which project complexity requires which methods.
  • You know how to put together a project team and how to manage it according to the situation. You are able to fulfill your role as a team member in a project in an optimal way. 
  • You are able to plan, control, coordinate and successfully complete projects independently and on your own responsibility (Level B or C).
  • You are able to use project management software (MS Project) in relation to different areas of project management

In your Master's Thesis, you will work independently on a problem in a topic area of your own choice, using scientific methods. In most cases, this is a problem with practical relevance to your own working environment.

Schedule

Our program is designed for professionals and allows you to balance your job, family and MBA. It allows you to work whilst developing new entrepreneurial skills, knowledge and competencies.

The program runs for 18 months and classes are taught in a block format usually from Thursday-Saturday or Friday-Sunday, usually about every 4 weeks. In total, the program consists of 45 teaching days.

Didactics

All modules are divided into a preparation phase, the in-class time and a follow-up phase.

 

The individual preparation phase for a module includes pre-readings, preparation of case studies, preparation of presentations, essays, etc.

The MBA classes use a wide variety of teaching and learning methods. These range from interactive case studies, simulations and calculations to classical presentations, but also include discussions, group dynamic exercises and reflections.
Modules take place in full-day blocks and usually last between 3-5 days.

The individual follow-up phase is intended to consolidate or apply what has been learned in class. Depending on the module, the follow-up phase may include writing assignments, case studies, reflections or exams.