Program

What & How You Will Learn

Curriculum

In our Base Camp around the topics of "Management & Technology", you will deepen your knowledge in the areas of "Finance, Accounting & Economics", "Managing Technologies" and "Strategy & Marketing". 

Your key learnings in the area of 'Finance, Accounting & Economics'

You will learn 

  •  to explain the basic aspects of internal and external corporate accounting, to apply them independently in the practical working environment and to use them for business decisions.
  • to solve practical financing and valuation problems by applying basic financial principles.
  • discuss macroeconomic relationships and current economic policy measures, apply central economic theories and concepts, and analyze the consequences of individual decisions in a market economy context

Your Key Learnings in 'Managing Technologies'

You will learn

  • the fundamental aspects of data science and technology management 
  • to select appropriate methods for data collection, apply suitable estimation procedures, and to analyze the results of a routine sample survey.
  • describe basic concepts of probability and statistics and apply them to analyze simple data sets.
  • assess the impact of big data on businesses and how the analysis of (big and heterogeneous) data can be used in your working environment
  • understand the potential applications of new technologies from a management perspective 
  • present new technologies and assess what influence they have on yourwork environment and how they can be used in the respective context.
  • present the basics of innovation processes on a company level, identify and apply important tools, models and methods of innovation management and develop innovation strategies.

Your Key Learnings in the area of "Marketing & Strategy 

You will learn 

  • to discuss the core topics of marketing and consumer behavior and to apply them in practice to specific situations
  • to create specific marketing analyses and strategic marketing plans
  • to explain the complexity of global business processes in a dynamic and competitive environment.
  • apply knowledge from various business disciplines, both individually and collectively to solve practical problems.
  • learn how to strategically manage internationally operating companies using performance indicators and financial ratios. 

 

You will learn

  • to explain the basics of behavior and the role of leadership in organizations. 
  • differentiate between different leadership styles. 
  • to analyze the behavior of employees and teams in organizations as well as of organizations. 
  • to develop starting points for change initiatives. 
  • to set clear priorities in your decision-making processes in order to influence your employees.
  • to describe group processes and to design them.
  • to define the development dynamics of organizations on a structural, processual and cultural level and to influence transformation processes through the methods learned.

You will learn 

  • to analyze and describe critical aspects of company formation as well as environmental influences and trends. 
  • to identify relevant decision factors for the implementation of start-up and innovation decisions in large international technology companies as well as in start-up companies on the basis of real case studies.
  • to apply creative problem-solving techniques and manage ambiguity and complexity in a business context. 
  • to conduct potential analyses 
  • to develop global business plans 
  • to develop financing plans to secure the necessary venture capital for start-ups.

You will learn

  • to describe the advantages and disadvantages of different organizational architectures and to critically analyze organizational challenges of innovation processes. 
  • to define the interfaces of innovation processes to other core functions of business administration (e.g. strategy, marketing). 
  • to solve key organizational challenges to innovation using appropriate problem-solving skills, methods, and approaches.
  • to structure ideas and presentations, and to research, analyze, and summarize relevant information in a meaningful way. 
  • to apply yourteamwork skills
  • to apply your problem and conflict resolution methods and strategies.

You will learn

  • to describe different market research approaches, different sources of innovation within and outside organizations, and different innovation strategies, and define the challenges of commercializing new technologies.
  • to describe approaches for the successful introduction and diffusion of innovations and apply them in your work environment.
  • to identify the main approaches and related methods for finding sources of innovation and their advantages and disadvantages. 
  • to generate and apply innovation-related knowledge.   
  • to evaluate yourcompany's innovation strategy, propose improvements and become a proactive innovation promoter in your organization. 
  • to apply the central instruments and concepts of strategic innovation management. 
  • to analyze market situations and design appropriate go-to-market activities and marketing action plans. 
  • to conduct structured analyses and to summarize and present them 

In an excursion to Berlin and Sweden, you will gain important practical insights through academic inputs and excursions to start-up centers and companies and can exchange ideas with experienced entrepreneurs, scientists and venture capitalists. You will learn about the challenges of start-ups in different industries as well as the importance of the Entrepreneurial Eco-System in start-ups and for innovation processes within organizations.
 

The module is geared towards the targeted development of accelerator and innovation projects. Real project examples are analyzed and business plans are developed based on them. Based on final presentations, you will be able to derive general insights from the respective project. You will deepen your expertise in the areas of market and competition, goals, strategy, marketing, law, organization and finance and will be able to apply your knowledge to concrete project ideas.

In Ihrer Master's Thesis bearbeiten Sie eine Problemstellung in einem selbst gewählten Themenbereich selbständig inhaltlich und mit wissenschaftlichen Methoden. Meist handelt es sich um eine Fragestellung mit Praxisbezug zum eigenen Arbeitsumfeld. 

Schedule

Our program is designed for professionals and allows you to balance your job, family and MBA. It allows you to work whilst developing new entrepreneurial skills, knowledge and competencies.

The program runs for 18 months and classes are taught in a block format usually from Thursday-Saturday or Friday-Sunday, usually about every 4 weeks. In total, the program consists of 45 teaching days.

Didactics

All modules are divided into a preparation phase, the in-class time and a follow-up phase.

 

The individual preparation phase for a module includes pre-readings, preparation of case studies, preparation of presentations, essays, etc.

The MBA classes use a wide variety of teaching and learning methods. These range from interactive case studies, simulations and calculations to classical presentations, but also include discussions, group dynamic exercises and reflections.
Modules take place in full-day blocks and usually last between 3-5 days. 

The individual follow-up phase is intended to consolidate or apply what has been learned in class. Depending on the module, the follow-up phase may include writing assignments, case studies, reflections or exams.