Program

What & How you will learn

In our Base Camp around the topics of "Management & Technology", you will deepen your knowledge in the areas of "Finance, Accounting & Economics", "Managing Technologies" and "Strategy & Marketing". 

Your key learnings in the area of 'Finance, Accounting & Economics'

You will learn 

  •  to explain the basic aspects of internal and external corporate accounting, to apply them independently in the practical working environment and to use them for business decisions.
  • to solve practical financing and valuation problems by applying basic financial principles.
  • discuss macroeconomic relationships and current economic policy measures, apply central economic theories and concepts, and analyze the consequences of individual decisions in a market economy context

Your Key Learnings in 'Managing Technologies'

You will learn

  • the fundamental aspects of data science and technology management 
  • to select appropriate methods for data collection, apply suitable estimation procedures, and to analyze the results of a routine sample survey.
  • describe basic concepts of probability and statistics and apply them to analyze simple data sets.
  • assess the impact of big data on businesses and how the analysis of (big and heterogeneous) data can be used in your working environment
  • understand the potential applications of new technologies from a management perspective 
  • present new technologies and assess what influence they have on yourwork environment and how they can be used in the respective context.
  • present the basics of innovation processes on a company level, identify and apply important tools, models and methods of innovation management and develop innovation strategies.

Your Key Learnings in the area of "Marketing & Strategy"

You will learn

  • to discuss the core topics of marketing and consumer behavior and to apply them in practice to specific situations
  • to create specific marketing analyses and strategic marketing plans
  • to explain the complexity of global business processes in a dynamic and competitive environment.
  • apply knowledge from various business disciplines, both individually and collectively to solve practical problems.
  • learn how to strategically manage internationally operating companies using performance indicators and financial ratios. 

Your Key Learnings

You will learn

  • to explain the basics of behavior and the role of leadership in organizations. 
  • differentiate between different leadership styles. 
  • to analyze the behavior of employees and teams in organizations as well as of organizations. 
  • to develop starting points for change initiatives. 
  • to set clear priorities in your decision-making processes in order to influence your employees.
  • to describe group processes and to design them.
  • to define the development dynamics of organizations on a structural, processual and cultural level and to influence transformation processes through the methods learned.

You learn

  •  to understand the basic aspects of strategy development and apply strategic analysis tools.
  •  to develop strategic initiatives to implement strategies.
  •  to explain the fundamentals of competitive advantage and discuss the interrelationships of competencies (capabilities), markets and competitors.
  • to describe the relationships between strategy, budgeting, and strategic control.
  • to align strategy implementation measures with key performance indicators.

You learn

  • the two central options for corporate development: (1) via internal initiatives (ventures, intrapreneurship) and (2) via external initiatives (acquisitions).
  • to plan initiatives on a strategic and operational level - especially in the context of technology development or in the context of the management of technologies and subsequently set cornerstones for their implementation.

 

You will learn 

  • to define the basic structure of issues and solution corridors of questions in business law.  
  • identify critical legal issues in your own business practice. 
  • research legal issues and assess the impact of legal documents (such as notices, contracts or court rulings). 
  • discuss structures of innovation-related legal areas (patent, trademark and data protection law).  
  • assess when and for which decisions legal advisors should be consulted.

The Elective "Project Management" aims at teaching the basics of project management. On the basis of project simulations or concrete projects, the key points of the content-related, methodical, social and time-related work in projects are analyzed and the analysis, the concept creation and the implementation phases with the respective necessary framework conditions (e.g. project marketing, project controlling) are explained. Upon completion of the elective, you will be able to present a fully planned project for certification according to IPMA (Level B or C).

Your Key Learnings

  • You know the basic approach to project management according to IPMA and which advantages project management offers as a business process.
  • You know the process model and the contents of project management (project start, coordination, controlling, marketing, closing and the handling of project crises).
  • You know which project management methods are used in the individual project management processes and can apply them in practice.
  • You are able to identify possible "stumbling blocks" in advance and thus reduce the risk of failure.
  • You will be able to distinguish which project complexity requires which methods.
  • You know how to put together a project team and how to manage it according to the situation. You are able to fulfill your role as a team member in a project in an optimal way. 
  • You are able to plan, control, coordinate and successfully complete projects independently and on your own responsibility (Level B or C).
  • You are able to use project management software (MS Project) in relation to different areas of project management

In your Master's Thesis, you will work independently on a problem in a topic area of your own choice, using scientific methods. In most cases, this is a problem with practical relevance to your own working environment.

Schedule

Our program is designed for professionals and allows you to balance your job, family and MBA. It allows you to work whilst developing new entrepreneurial skills, knowledge and competencies.

The program runs for 18 months and classes are taught in a block format usually from Thursday-Saturday or Friday-Sunday, usually about every 4 weeks. In total, the program consists of 45 teaching days.

Didactics

All modules are divided into a preparation phase, the in-class time and a follow-up phase.

 

The individual preparation phase for a module includes pre-readings, preparation of case studies, preparation of presentations, essays, etc.

The MBA classes use a wide variety of teaching and learning methods. These range from interactive case studies, simulations and calculations to classical presentations, but also include discussions, group dynamic exercises and reflections.
Modules take place in full-day blocks and usually last between 3-5 days.

The individual follow-up phase is intended to consolidate or apply what has been learned in class. Depending on the module, the follow-up phase may include writing assignments, case studies, reflections or exams.