Students & Alumni

Master's Theses

The MBA Program is concluded by writing a Master's Thesis with an applied character. Below we provide you with a comprehensive overview of the topics of all completed Master's Theses.

Detailed information on the Master's Theses and the full text versions of those not restricted from public use are available here >>, opens an external URL in a new window

Noha Alamodi | 2013

Prototyping in developing countries - Virtual automotive industry

Corneliu Antonovici | 2016

Development of a sales and operations planning framework for the automotive engineering-to-order business using the example of body electronics

Florian Arnezeder | 2017

Strategic study on the market entry in Iran - A comparison of theoretical- and practical- frameworks using the example of Harley-Davidson

Maximilian Austerer | 2016

Development of a sales and operations planning framework for the automotive engineering-to-order business using the example of body electronics

Roberto Baccaglini | 2011

Becoming Lean: theory, practice and tools. The implementation of the Lean philosophy and Six Sigma across the Automotive Engineering and Manufacturing environment - "who is who and who does what and how". The rise of the Lean Six Sigma

Christof Baier | 2011

Analysis of open source business model and its consequences on the value chain of automotive based on Continentals AutoLinq Platform

Jozef Balát | 2017

Improvement of Quality Management System Efficiency in the Automotive Industry in accordance with International Standard IATF 16949:2016

Hani Hassan Batawi | 2016

Factors Leading To Decision Making To Buy Electric Car - An Empirical Study In Kingdom Of Saudi Arabia

Martina Bellanova | 2016

Changes in the Customer Buying Process of Premium Automotive Products Between the Generation X and Z - How to Target Generation Z as Customers for the Automotive Industry

Jürgen Besiroglu | 2017

Development of an automation concept for complex process machines under the aspects of Low Cost Automation and Lean Management

Kenan Bilic | 2016

Prerequisites and needs for the automotive supplier industry to become established in Bosnia and Herzegovina

Lugeen Bin Mahfooz | 2015

Managing Loyalty in The Automotive Industry: The Impact of Social Media on The Purchase Cycle

Jan-Friedrich Brand | 2011

Business case of an engineering center in Central Europe / Poland

Marek Branicky | 2011

Establishment of the new automotive production plant with participation of a foreign investor in the Slovak Republic

Peter Braun | 2014

Analysis of production planning and control systems for automotive powertrain assembly lines concerning the levels of decentralization in the context of Industrie 4.0

Peter Chudoba | 2011

Part presentation in Lean Production: Traditional vs. Lean Part Presentation Methods (Kitting, Tote Boxes & Gravity Flow Racks) in Tier1 environment

Steven Cook | 2015

Development of a Manufacturing and Factory Planning Process in view of Engines, Transmissions and Components for Engineering Service Providers in the Automotive Industry

Juraj Daubner | 2012

Role of One-Way Packaging in Automotive Supply Chains Costs Optimization Processes

Manuel Einhaus | 2015

The importance of introductory pricing of a new technology product of a start-up company in a developed B2B-market

Cyril Estok | 2014

Relationship between supplier´s employees engagement and automotive customers satisfaction

Benjamin Fastnacht | 2017

Application of part kitting methodology in high variation automotive assembly processes Case study at Ford Motor Company Valencia, Spain

Matej Fekete | 2016

Sales Management and Its Role in the New Era of Upcoming Emission Standards

Günther Fischer | 2013

Exploiting Market Potentials in an Emerging Market: Derivation of a Professional Fleet Sales Approach for a Premium Automotive Manufacturer in Ukraine

Kurt Fischer | 2017

Development of an advanced safety excellence system in automotive supplier industry

Matthew Foley | 2011

Comparative commercial evaluation of alternative Superplastic Forming processes, tooling concepts and related post-forming operation as a function of production volumes for automotive application

Markus Johannes Ganahl | 2015

Global Production Relocation Mapping

Martin Godál | 2012

Implementaton of Analytical Hierarchy Process in Supplier Performance Evaluation

Gregor Gratschner | 2013

Technical and commercial considerations on innovating a hybrid boosting device in a competitive sidecar - a business model

Thomas Häberer | 2013

Strategic Analytical Research of Future Market Potentials of a Specific Product Segment in the Automotive Industry

Daniela Hanzlickova | 2017

Purchasing Tool Ensuring the Conformity of ISO 9001 and Base Automotive Requirements along the Supply Chain with Focus on Tier 2 and Tier 3 Suppliers

Tim Henning | 2013

Evaluating the Accuracy of Business Forecasts: A Case Study Analysis of a variety of forecasting methods in actual use by a company with an evaluation of their relative accuracy

Jürgen Hinterhofer | 2014

Insurance and Automotive: Innovation in Claims Management

Roland Hintringer | 2015

Model for evaluating technology innovations from perspective of an automotive component supplier

Leo Johann Anton Höppel | 2017

Design thinking for strategy development The case of consulting in the automotive supplier industry in Austria

László Andras Horváth | 2014

Premium Brand Strategy in the Automotive Industry. What are the characteristics of a successful Premium automotive strategy?

Slavomir Hunak | 2011

Grow big with automotive: Investigating synergies between automotive and industrial division of a company

Herwig Jörgl | 2013

Employee development in the automotive industry - a practical example out of the field of product management

Raju Joy | 2014

Examination on the effectiveness of a quality management system - using the QMS of Continental AG as an example

Christian Jursitzky | 2015

Lean product development 4.0 process determining factors

Petar Karaivanov | 2015

Determination of the optimal distribution strategy for the new cars

Joel James Karlsberg | 2013

Supplier Sustainability Risk Data Collection and Evaluation: Third-Party Options for Automotive OEMs

Jürgen Kastner | 2013

Strategic Analysis of the U.S. American EV Charging Network Industry and the Derivation of Strategic Recommendations, Players, Technologies and Market Drivers

Ho Hyun Kim | 2017

Research on measures to reinforce competitiveness through strategic alliance between Korean companies and global companies

Igor Klein | 2011

Creation and Development of Management System in Small Start Up Company in Post Communist Countries to Support Its Long Term Strategy

Bernd Kögler | 2017

Factors influencing the success of Continuous Improvement A case study assessing the peculiarity of key success factors after the implementation and realization of pilot improvement projects in an organization

Gerhard Kolarik | 2011

Identifying, targeting and entering new attractive market segments (for companies in B2B)

Sascha Kolb | 2017

Research of the current status of a fuel cell vehicle to be driven in the area of Vienna, Austria by 2017 and future procpects in 2025

Naresh Laddha | 2017

Development of a Method to Determine Productivity in Engineering Services for Creating Lean Offers

Albert Lapka | 2014

Management performance control as a part of the company development strategy

Ulrich Lauda | 2017

Examination of strategic challenges for powertrain component suppliers to fulfil the changing demands of OEMs during the transition from traditional combustion engines to the electric mobility

Juan Carlos Legaspi | 2011

Driving from Automobile to Mobility: Agile business model innovation

Max Leye | 2016

Development of a Lean Implementation Strategy for 4-Motion-Rollertestbenches based on Value Stream Analysis

Artur Lipin | 2017

Purchasing strategy of truck and bus producer in relation to transfer supplier process and product between plants

Lennart Ludwig | 2017

Parcel delivery to a vehicle as a solution to reduce the last mile problem of logistics? A competitive analysis for the development of ‚chark’

Michal Matusek | 2011

Performance management in automotive companies in Central Europe

Julian Merget | 2015

Carsharing as an Urban Mobility Solution - Measures to establish sustainable business models through innovative concepts

Anita Messinger | 2011

Cross Learning in Software Engineering from the Automotive Industry

Saša Milenković | 2016

Introducing radar sensors on independent aftermarket - Identification of possible business model

Christian Moser | 2014

Effects of the EUROCOMBI on the automotive industry logistics in Austria

Klaus Müller | 2013

Employee engagement in the context of organizational culture and performance - a case of automotive supplier Continental

Dennis Müller | 2014

Sport sponsoring in the automotive industry - criteria for creating a successful sponsoring strategy and choosing the right form of sponsoring based on real case examples - with the output of defining recommendations for decision makers

Inge Murgasova | 2017

Change management as an integral part of successful project management - Utilization of change management steps in a change project in Production Company

Herbert Newald | 2014

Smart integration of Renewable Energy Sources in low voltage networks

Christopher Opetnik | 2013

Improvement of customer-supplier-relationship based on empirical studies and using characteristics of the Advanced Product Quality Planning

Rene Petzner | 2011

Standardization potential within the marketing mix in the central European region: analyzing the subsidiaries of Kia Motors Central Europe

Michaela Ploszeková | 2017

Identification of environmental potential and opportunities based on risk and impact determination for an OEM in the Automotive Industry

Michael Pollok | 2016

What impact crises have on market share and to what extent do the U.S. use crises to defend its market? A study about the Volkswagen diesel- and CO2-issue

Christoph Pöstinger | 2011

Development of a Project Governance Framework at an automotive supplier focusing on the role of the top management

Sebastian Antonio Predica | 2012

Pricing and profit in automotive Corporate sales business. How to achieve profitable sales to corporate customers.

Tomas Rajek | 2013

Disintermediation - Elimination of intermediaries in vehicle distribution affected by e-commerce

Tod Rees | 2016


Stefan Rosina | 2013

Marketing driven product innovation

Stefan Rottensteiner | 2016

Incorporation of customer needs in the early innovation stage of the Product Development cycle

Peter Sabo | 2016

Efficient project launch in automotive companies without R&D

Michael Markus Maria Schmidt | 2017

European Automotive OEMs: leveraging connected technologies and digitalization as a vital prerequisite to sustain Coping with the changing customer demand in a disruptive business environment

Franz Schneeberger | 2011

Supplier Rating as Basis for an Efficient Supplier Risk Management

Vadim Sebeykin | 2017

Coping with change: the case of EV manufacturer

Nadine Siedentopf | 2015

Design of an optimized inbound supply chain in the automotive industry

Dragan Simic | 2013

Applied open Innovation - a Case Study Analysis based on Electric Drive Technology Projects in the Automotive Industry

Radomir Sluk | 2017

Proposed approach to implement Industry 4.0 for custom production in engineering

Thomas Solderits | 2017

Guidelines for Electronic Manufacturing Service - projects integrated in the automotive development process

Zuzana Solopova | 2013

Project management optimization to increase implementation effectiveness

Alexandra Steiner | 2015

Challenges 2020 and their implications on Leadership - An evaluation of Leadership profiles at Continental Automotive Austria in regards to the changes in the Automotive Industry by 2020

Christina Stocker | 2012

Impact of Margins and Condition Systems in OEM - Dealer Relationship: Analysis of the Margin System do deduct Implications for a Bonus Model to steer Dealer Purchase Loyalty in the Automotive Spare Parts Business

Barbara Strasek | 2012

Production system for component manufacturer

Robert Stubenberger | 2013

Development of a unified performance measurement system for multiple production systems in lean production

Igor Suba | 2014

Project Management in Multi Companies & Products Group

Denis Teves | 2012

Critical success factors for procurement in the Austrian Automotive Industry

Pal-Levente Tibori | 2015

Prototyping in the automotive industry "Tools made from plastic"

Tomas Vercik | 2011

Analysis of the role of the manager in the target agreement process as a part of the performance management cycle in an automotive company.

Thomas Vossaert | 2014

Profit Organization Potentials in the Automotive Industry by Strategic Management of Optional Equipment Sales

Patrick Wagner | 2017

Customer awareness of European and country specific emission-reducing measures of passenger cars and the influence on the buying behavior of diesel cars - An empirical study in Austria

Alfred Waldhäusl | 2011

Development of a procedure for knowledge enhancement and transfer to increase efficiency of automotive sales teams

Ernst Weigl | 2011

Process Management and related quality aspects in the Automotive Industry

Maria Winkler | 2013

Service Innovation in the business relationship between Tier1 supplier and OEM - History, trends and impact on business model innovation; 18.05.2016: Frau Stefan hat geheiratet - neuer Nachname Winkler; SW

Hielke Ytsma | 2017

European Automotive OEMs: leveraging connected technologies and digitalization as a vital prerequisite to sustain Coping with the changing customer demand in a disruptive business environment

Matthias Zacharnik | 2013

Future of Automotive Industry - Outlook until 2025 in the framework of 13 automotive Megatrends.

Maxim Zaitsev | 2017

Risk-adjusted equity valuation of Tesla Motors: A practical application of Monte Carlo simulation to calibrate risk and uncertainty of risk in a Discounted Cash Flow valuation

Lei Zhang | 2017

Influencing of Car Apps to the Marketing Strategy and After-Sales Service in Automotive Industry - A Case Study of Dongfeng Peugeot

Aaron Nong Zhu | 2013

Market Entry of Chinese Electric Car in Europe: Perspectives for product specification and distribution

Norbert Zimerman | 2014

Implementation methods of Lean Management with practical exercises in automotive factory