Prof. Janell Townsend

Prof. Janell Townsend

Oakland University, Michigan (USA)

PhD MichiganState University
Major: Marketing:Minor: Internaitonal Business

Currently Assistant Professor of Marketing and International Business
Department of Marketing and Management
Oakland University

Research Interests
Marketing Strategy

Her research interests are broadly defined by strategic and international marketing issues, and fall within the nexus of branding, innovation, and globalization of the firm.   Focusing on the conceptual intersection of these areas helps to extend understanding of complex phenomena in an ever more global marketplace.  Current projects incorporate aspects of brand related investments, the role of design in driving consumer perceptions, positioning, product and brand portfolio management, and globalization of the firm. Much of her work is conducted in the context of the global automotive industry. 

Dr. Townsend’s work has appeared in top tier business journals such as the Journal of International Business Studies, Journal of Product Innovation Management, Journal of International Marketing, International Marketing Review, and Thunderbird International Business Review.  Her research has received commendations and awards for their contributions from top national and international conferences. She was nominated for the prestigious Haynes Prize for the most promising young scholar in international business by the Academy of International Business, and has served as a track chair in Product and Brand Management at the European Marketing Association’s Annual Conference. Townsend is also affiliated with the esteemed International Motor Vehicle Program at MIT, recently Chairing a highly successful academic-industry conference related to the future of the automotive industry.

Dr. Townsend regularly consults on research projects, acts as a “coach” for executives, and has collaborations with automotive OEM’s, suppliers, and global market research firms.  She also has professional experience with Clarion Corporation, a global automotive electronics supplier, and Unisys, a Fortune 50 firm. 

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