Univ.Prof. Dr. Christian Lüthje

Univ.Prof. Dr. Christian Lüthje

Hamburg University of Technology | Germany

Christian Lüthje heads the Institute of Marketing and Innovation at Hamburg University of Technology (TUHH).

He received his PhD in Business Administration from the Ludwig-Maximilians University in Munich. Before coming to TUHH in 2008 he held the position of a tenured professor at the University of Marburg, Germany (2005-2006) and at the University of Berne, Switzerland (2006-2008).

Christian Lüthje specializes in the areas of Innovation Management, Marketing and Customer-Oriented Product Development. A significant part of his work focuses on the integration of innovating users into new product development projects. He has conducted work in a variety of corporations on product development, market research and customer integration. His expertise is in several industries, particularly in medical equipment, transportation, data services, and sports equipment.

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