November 03, 2016

Innovatüv: The starting point for every innovation is a creative idea

Distinguished Guest Speaker Event within the Professional MBA Entrepreneurship & Innovation

In the course of the Distinguished Guest Speaker Event on October 28, Mr Christoph Schwald, Corporate Innovation Manager of the TÜV AUSTRIA Group, presented the new innovation platform "innovatüv".

A centralised idea-finding process is nowadays untenable. The globalized world and the need to stay competitive create new challenges for companies in generating and implementing new ideas. As a result, the road to innovation no longer leads through a single innovation department, but involves generating ideas for new products and services in direct contact with customers or in the back office. Thus, entirely new perspectives on problem solving and ideas generating can arise.

Mr. Schwald shared his experience with the launch of the new innovation platform "innovatüv", which combines crowd sourcing and open innovation approaches. Through this platform the entire TÜV AUSTRIA Group has become a community that connects more than 4,000 employees in a social network generating innovative ideas.

The lecture on the new innovation community of the TÜV AUSTRIA Group stimulated an exciting and active discussion and left many participants with valuable ideas for their own companies and their innovative solutions.




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