December 05, 2016

“Corporate & Start-Ups“: Insights into the A1 Start-Up Campus, the incubator of A1

Distinguished Guest Speaker Event as part of the Professional MBA “Entrepreneurship & Innovation”


At the Distinguished Guest Speaker Event on November 25, Dr. Mario Mayerthaler, head of New Business & Strategy Telekom Austria Group, introduced the A1 Start-Up Campus, a playground for new ideas.

The Austrian telecommunication sector is characterized by fierce competition. As a consequence, prices are constantly cut to very low levels and this leads to financial losses for the providers. It is essential for a provider to compensate these losses and strengthen the market position with new products and services. Promoting new ideas and supporting start-up companies is one strategy to encourage innovation.

According to Dr. Mayerthaler, the focus is on early stage companies with innovative ideas and solutions within the core business area of A1. This is aimed at generating synergies and helping to establish stronger relationships with B2B and B2C customers. A1 Start-Up Campus offers these companies a basic package including free office space, infrastructure, professional know-how as well as useful media relations. Dr. Mayerthaler also presented several success stories and the plan of starting the biggest flagship campus in 2017.

At the end of his presentation, Dr. Mayerthaler took questions as part of an open discussion and was also available for individual questions in dialogue.


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