December 19, 2017

Challenges of the future in the Automotive and Supply Industry: Interview with Prof. Wilfried Sihn, Academic Director Professional MBA Automotive Industry


Technological developments triggered by industrial revolutions have fundamentally changed the working processes in the automotive sector since the beginning of large-scale production. Connected cars, autonomous driving and e-mobility are only some of the visions in the automotive and supplier industry – today and in the future. Also changing customer behaviors of the so-called generation XYZ, new players on the market like Google or Samsung or new business model have affected the automotive industry.

In order to stay competetive on the market, a new generation of leaders able to handle the demands of the global economy as well as technological and societal change is of utmost importance.

Thus, TU Wien offers in cooperation with STU Bratislava offers the Professional MBA Automotive Industry which prepares (future) managers in the automotive and related supply industries to deal with exactly these challenges.

What are challenges in the Automotive Industry of the future?

Prof. Dr. Wilfried Sihn, Academic Director of the Professional MBA Automotive Industry Program answers questions, like which developments will influence or change the automotive industry, what do these developments mean for the automotive industry from a manager’s perspective and how does the Professional MBA Automotive Industry respond to those developments.
To get an answer, take a look at the following video here

The next Professional MBA Automotive Industry Program starts on March 22, 2018 for the ninth time. Application deadline is on January 31, 2018. 


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